> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Angle template

> A blank fill-in sheet for one angle. Copy it per angle once the reasoning in the angle brief is familiar.

Fill in every field below before the angle goes into production. One filled copy is one angle.

For the reasoning behind each section, use the [angle brief](/angle-brief) instead. It is the same structure with a concept review on every section.

## Setup

| Field                                                            | Fill in |
| :--------------------------------------------------------------- | :------ |
| [Owner](/glossary#owner)                                         |         |
| Angle name                                                       |         |
| Short form                                                       |         |
| [Angle type](/ad-name-conventions#message-angle)                 |         |
| Brief name ([file naming conventions](/file-naming-conventions)) |         |
| Date created                                                     |         |
| Status                                                           |         |

## Proposition

**In one sentence, what is the argument? Write it so someone could agree or disagree with it:**

| Field                             | Fill in |
| :-------------------------------- | :------ |
| What it asks the reader to accept |         |
| Why it is worth arguing           |         |
| Funnel stage it suits             |         |

<Warning>
  If the sentence could sit on a competitor's site unchanged, it is a category statement rather than an angle.
</Warning>

## Customer profile and the belief

| Customer profile | Link | The belief this angle works against |
| :--------------- | :--- | :---------------------------------- |
|                  |      |                                     |
| \[add profile]   |      |                                     |

**Who this angle is not for:**

## Proof

| Proof        | Type | Source | Cleared for use |
| :----------- | :--- | :----- | :-------------- |
|              |      |        |                 |
|              |      |        |                 |
| \[add proof] |      |        |                 |

## Hooks this angle can produce

Minimum 3. If they differ only by wording, the angle may be narrower than it looked.

| #  | Hook | Format it suits | Used in |
| :- | :--- | :-------------- | :------ |
| 1  |      |                 |         |
| 2  |      |                 |         |
| 3  |      |                 |         |
| 4  |      |                 |         |
| 5  |      |                 |         |

## Where it runs

| Channel        | Formats | Copy template | Status |
| :------------- | :------ | :------------ | :----- |
|                |         |               |        |
| \[add channel] |         |               |        |

## Guardrails

**What this angle must never be stretched into claiming:**

* \[add guardrail]

**Approvals this angle needs:**

## Measurement and review

| Field                             | Fill in |
| :-------------------------------- | :------ |
| What would prove this angle works |         |
| Where it is reported              |         |
| Read date                         |         |
| Decision at read                  |         |

## Status

| Item                                         | Fill in |
| :------------------------------------------- | :------ |
| Added to the [angle library](/angle-library) |         |
| First creative produced                      |         |
| First live date                              |         |
| Last refreshed                               |         |
| Outcome                                      |         |

## Related resources

* [**Angle brief**](/angle-brief) The same structure with the reasoning behind each section.
* [**Angle concepts**](/angle-concepts) What separates an angle from a hook.
* [**Angle library**](/angle-library) Where this sheet gets filed once it is complete.
* [**Creative brief**](/creative-brief) and [**copy brief**](/copy-brief) The next documents, once the angle is set.