> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Copy templates

> Every channel copy template in one place, by platform and ad format. Each template holds the fields and character limits for one format; the strategy behind the words comes from the copy brief.

A copy template is where finished words get written to a format's field structure and character limits. It is the last step before setup, and it is per format rather than per campaign.

Two documents sit above every template on this page, and neither is replaced by it:

| Document                                    | What it carries                                                         |
| :------------------------------------------ | :---------------------------------------------------------------------- |
| [Copy brief](/copy-brief)                   | The objective, reader, message, proof, mandatories, and approved claims |
| [Copy brief concepts](/copy-brief-concepts) | The reasoning behind each section of that brief                         |

<Note>
  One filled template is one ad. An ad group running three ads means three filled templates, each named per the [ad naming conventions](/ad-name-conventions) and filed in the [copy drive](/copy-drive). Templates that carry a variant block also mark which of them is the control.
</Note>

## Google

| Format          | Template                                                                | Notes                                                                     |
| :-------------- | :---------------------------------------------------------------------- | :------------------------------------------------------------------------ |
| Search          | [Google Search copy template](/google-search-copy-template)             | Carries the variant and pinning blocks for copy tests                     |
| Performance Max | [Google Performance Max copy template](/google-pmax-copy-template)      | Asset group text, alongside the [PMax specs](/google-pmax-creative-specs) |
| Demand Gen      | [Google Demand Gen copy template](/google-demand-gen-copy-template)     |                                                                           |
| Display         | [Google Display copy template](/google-display-copy-template)           | Responsive display text                                                   |
| YouTube         | [Google YouTube ad copy template](/google-youtube-copy-template)        |                                                                           |
| App             | [Google App campaign copy template](/google-app-campaign-copy-template) |                                                                           |

## Meta

| Format           | Template                                                               |
| :--------------- | :--------------------------------------------------------------------- |
| Static and video | [Meta Static/Video ad copy template](/meta-static-video-copy-template) |
| Carousel         | [Meta Carousel copy template](/meta-carousel-copy-template)            |
| Collection       | [Meta Collection copy template](/meta-collection-copy-template)        |
| Lead ad          | [Meta Lead ad copy template](/meta-lead-ad-copy-template)              |

## LinkedIn

| Format          | Template                                                                          |
| :-------------- | :-------------------------------------------------------------------------------- |
| Single image    | [LinkedIn Single Image ad copy template](/linkedin-single-image-copy-template)    |
| Video           | [LinkedIn Video ad copy template](/linkedin-video-copy-template)                  |
| Carousel        | [LinkedIn Carousel ad copy template](/linkedin-carousel-copy-template)            |
| Document        | [LinkedIn Document ad copy template](/linkedin-document-copy-template)            |
| Message ad      | [LinkedIn Message ad copy template](/linkedin-message-ad-copy-template)           |
| Conversation ad | [LinkedIn Conversation ad copy template](/linkedin-conversation-ad-copy-template) |
| Text ad         | [LinkedIn Text ad copy template](/linkedin-text-ad-copy-template)                 |
| Follower ad     | [LinkedIn Follower ad copy template](/linkedin-follower-ad-copy-template)         |

## TikTok

| Format         | Template                                                                       |
| :------------- | :----------------------------------------------------------------------------- |
| In-Feed        | [TikTok In-Feed ad copy template](/tiktok-in-feed-copy-template)               |
| Spark Ad       | [TikTok Spark ad copy template](/tiktok-spark-ad-copy-template)                |
| Carousel       | [TikTok Carousel ad copy template](/tiktok-carousel-copy-template)             |
| Video Shopping | [TikTok Video Shopping ad copy template](/tiktok-video-shopping-copy-template) |
| TopView        | [TikTok TopView ad copy template](/tiktok-topview-copy-template)               |

## Email

| Format                          | Template                                    |
| :------------------------------ | :------------------------------------------ |
| Promotional and lifecycle sends | [Email copy template](/email-copy-template) |

## Organic social

Organic posts are written directly in the [organic social post brief](/organic-social-post-brief), which carries the caption, hashtags, and link placement fields rather than handing off to a separate template.

## Where character limits live

Limits sit in the template for the format, and nowhere else. A second copy in a brief or a checklist is one more place for a number to go stale when a platform changes a field.

The same rule applies to creative dimensions, which live in [image and video specs](/image-and-video-specs) and the per-platform spec pages rather than in these templates. A copy template covers words; a spec page covers files.

## Related resources

* [**Copy brief**](/copy-brief) The workbook every template is filled from.
* [**Copywriting process**](/copywriting-process) How a brief becomes filled templates.
* [**Copy brief library**](/copy-brief-library) Where finished briefs are filed.
* [**Copy drive**](/copy-drive) Where filled templates are filed.
* [**Ad naming conventions**](/ad-name-conventions) How each filled template gets its ad name.
* [**Image and video specs**](/image-and-video-specs) The equivalent index for creative dimensions.