> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creative drive

> Where finished, approved static creative lives: images, static ads, display banners, and graphics. How the folders are organized, how files are named, and what to check before pulling an asset.

The creative drive holds finished, approved static creative: images, static ads, display banners, social graphics, and illustrations.

Check here before briefing new creative. An approved asset that already fits, or crops to fit, skips both production time and review.

<Note>
  Fill in the link, folder structure, and rows below with your own. Examples use **Doughnut Labs**, a SaaS company that sells disruptive Doughnut Technology.
</Note>

## Where it is

| Field                 | Fill in                                |
| :-------------------- | :------------------------------------- |
| Location              | *E.g. \[link]*                         |
| Owner                 | *E.g. Marco Silva*                     |
| Who has access        | *E.g. Marketing team, agency partners* |
| How to request access | *E.g. Ask the owner*                   |

## What's in it

Finished, approved static assets only. Drafts stay in the project folder they were made in.

| Belongs here                        | Doesn't belong here                                              |
| :---------------------------------- | :--------------------------------------------------------------- |
| Approved static ads, all ratios     | Work in progress and unreviewed drafts                           |
| Approved images and photography     | Video files, which go in the [video drive](/video-drive)         |
| Display banners at fixed sizes      | Logos and brand marks, which go in [brand assets](/brand-assets) |
| Diagrams, charts, and illustrations | Raw camera files with no export                                  |
| Source files for approved assets    | Copy documents, which go in the [copy drive](/copy-drive)        |

## How it's organized

*Replace this structure with your own.*

```text theme={null}
creative/
├── campaigns/
│   └── 2026-fresh-batch-trial/
│       ├── meta/
│       ├── google/
│       └── source/
├── evergreen/
│   ├── product-shots/
│   ├── team-and-office/
│   └── diagrams/
└── archive/
```

Campaign folders hold work made for one campaign. Evergreen holds assets that outlive any single campaign and get reused. Archive holds superseded assets kept for record.

## Naming

Every file follows the [file naming conventions](/file-naming-conventions). For a static ad, that means the asset type, descriptor, dimensions, date, version, and status:

`AD_q3-launch-hero_300x250_2027-09-15_v02_APPR.jpg`

The descriptor should match the creative name used in the [ad naming conventions](/ad-name-conventions), so an ad in a report can be traced to the file that produced it.

## Notable assets

*The first rows are examples. Delete them and fill in your own.*

| Asset                         | Descriptor                 | Where it's used                                  | Owner              | Approved          |
| :---------------------------- | :------------------------- | :----------------------------------------------- | :----------------- | :---------------- |
| *E.g. Setup timeline graphic* | *E.g.* `setup-timeline`    | *E.g. Fresh Batch paid social, organic carousel* | *E.g. Marco Silva* | *E.g. 2026-04-02* |
| *E.g. Product screenshot set* | *E.g.* `product-dashboard` | *E.g. All landing pages, Google PMax*            | *E.g. Marco Silva* | *E.g. 2026-02-14* |
| \[add row]                    |                            |                                                  |                    |                   |

## Before you pull an asset

* **Check the status field in the file name.** A `v05` and an `APPR` file can both exist, and the newest version is not always the approved one.
* **Check the ratio against the placement.** See the [image and video specs](/image-and-video-specs). A crop is a reframe, not a resolution gain.
* **Check any usage limits.** Licensed stock, a customer logo, or a person's likeness may have an expiry or a restricted scope. Note these in the row above.

<Warning>
  Model releases, stock licenses, and customer logo permissions expire. An asset that was cleared for one campaign is not automatically cleared for the next one. Record the limit alongside the asset rather than relying on someone remembering it.
</Warning>

## Related resources

* [**Asset directory**](/asset-directory) Every location in one index.
* [**Video drive**](/video-drive) For moving-image assets.
* [**File naming conventions**](/file-naming-conventions) The convention every file here follows.
* [**Creative brief process**](/creative-brief-process) How a new asset gets produced.
* [**Image and video specs**](/image-and-video-specs) The ratios and sizes each platform needs.