> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email copy template

> A blank fill-in template for marketing email copy: subject line, preview text, body content blocks, and calls to action. Works for a promotional send, a newsletter, or a single step in an automated sequence.

Fill in every field below before handing this off for setup. Use one row per content block for a multi-section email like a newsletter, or a single row for a simple promotional send.

## Setup

| Field                                                                  | Fill in |
| :--------------------------------------------------------------------- | :------ |
| Marketing campaign brief link                                          |         |
| Creative brief link                                                    |         |
| Copy brief link                                                        |         |
| [Campaign name](/campaign-naming-conventions)                          |         |
| [Segment / variant name](/ad-set-group-naming-conventions)             |         |
| Send type (promotional, newsletter, automated/lifecycle, announcement) |         |
| Automation trigger (if this is one step in a lifecycle sequence)       |         |

## Header

| Field                                              | Fill in |
| :------------------------------------------------- | :------ |
| From name                                          |         |
| Subject line (≤50 characters; ≤40 shows on mobile) |         |
| Preview text (≤90 characters)                      |         |

## Body

| Field                         | Fill in |
| :---------------------------- | :------ |
| Hero headline                 |         |
| Hero subheadline / intro copy |         |

### Content blocks

Add a row per section. Delete unused rows for a single-CTA promotional email.

| Block # | Heading | Body copy | CTA text | CTA URL |
| :------ | :------ | :-------- | :------- | :------ |
| 1       |         |           |          |         |
| 2       |         |           |          |         |
| 3       |         |           |          |         |

## Primary call to action

| Field               | Fill in |
| :------------------ | :------ |
| CTA button text     |         |
| CTA destination URL |         |

## Secondary call to action (optional)

| Field               | Fill in |
| :------------------ | :------ |
| CTA text            |         |
| CTA destination URL |         |

## Footer

| Field                            | Fill in |
| :------------------------------- | :------ |
| Company name and mailing address |         |
| Unsubscribe link                 |         |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)