> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google App campaign copy template

> A blank fill-in template for App campaign text asset copy: headlines and descriptions served across Search, Display, YouTube, Discover, and Google Play.

Fill in every field below before handing this off for setup. App campaigns don't use ad groups — text assets are set once at the campaign level and Google assembles ads from them automatically across networks.

## Setup

| Field                                         | Fill in |
| :-------------------------------------------- | :------ |
| Marketing campaign brief link                 |         |
| Creative brief link                           |         |
| Copy brief link                               |         |
| [Campaign name](/campaign-naming-conventions) |         |
| App store listing URL                         |         |

## Headlines

Minimum 1, up to 5.

| #  | Headline (≤30 characters) |
| :- | :------------------------ |
| 1  |                           |
| 2  |                           |
| 3  |                           |
| 4  |                           |
| 5  |                           |

## Descriptions

Minimum 1, up to 5.

| #  | Description (≤90 characters) |
| :- | :--------------------------- |
| 1  |                              |
| 2  |                              |
| 3  |                              |
| 4  |                              |
| 5  |                              |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Campaign naming conventions](/campaign-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)