> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Demand Gen copy template

> A blank fill-in template for Demand Gen ad copy, covering single image/video ads and carousel ads across YouTube, Discover, and Gmail placements.

Fill in every field below before handing this off for setup. Use the single image/video section for a standard Demand Gen ad, or the carousel section if this ad uses swipeable cards.

## Setup

| Field                                             | Fill in |
| :------------------------------------------------ | :------ |
| Marketing campaign brief link                     |         |
| Creative brief link                               |         |
| Copy brief link                                   |         |
| [Campaign name](/campaign-naming-conventions)     |         |
| [Ad group name](/ad-set-group-naming-conventions) |         |
| Final URL                                         |         |

## Single image / video ad

### Headlines

Up to 5.

| #  | Headline (≤40 characters) |
| :- | :------------------------ |
| 1  |                           |
| 2  |                           |
| 3  |                           |
| 4  |                           |
| 5  |                           |

### Descriptions

Up to 5.

| #  | Description (≤90 characters) |
| :- | :--------------------------- |
| 1  |                              |
| 2  |                              |
| 3  |                              |
| 4  |                              |
| 5  |                              |

### Business name

| Business name (≤25 characters) |
| :----------------------------- |
|                                |

## Carousel ad (if used)

Each card carries its own headline and destination URL.

| Card # | Headline (≤40 characters) | Destination URL |
| :----- | :------------------------ | :-------------- |
| 1      |                           |                 |
| 2      |                           |                 |
| 3      |                           |                 |
| 4      |                           |                 |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)