> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Performance Max copy template

> A blank fill-in template for Performance Max asset group copy: headlines, long headlines, descriptions, and business name.

Fill in every field below before handing this off for setup. Performance Max campaigns don't use ad groups — copy is organized into asset groups instead.

## Setup

| Field                                                | Fill in |
| :--------------------------------------------------- | :------ |
| Marketing campaign brief link                        |         |
| Creative brief link                                  |         |
| Copy brief link                                      |         |
| [Campaign name](/campaign-naming-conventions)        |         |
| [Asset group name](/ad-set-group-naming-conventions) |         |
| Final URL                                            |         |

## Headlines

Minimum 3, up to 15. Include at least one headline of 15 characters or fewer — some placements are too small to fit a 30-character headline.

| #  | Headline (≤30 characters) |
| :- | :------------------------ |
| 1  |                           |
| 2  |                           |
| 3  |                           |
| 4  |                           |
| 5  |                           |
| 6  |                           |
| 7  |                           |
| 8  |                           |
| 9  |                           |
| 10 |                           |
| 11 |                           |
| 12 |                           |
| 13 |                           |
| 14 |                           |
| 15 |                           |

## Long headlines

Minimum 1, up to 5.

| #  | Long headline (≤90 characters) |
| :- | :----------------------------- |
| 1  |                                |
| 2  |                                |
| 3  |                                |
| 4  |                                |
| 5  |                                |

## Descriptions

Minimum 3, up to 5.

| #  | Description (≤90 characters) |
| :- | :--------------------------- |
| 1  |                              |
| 2  |                              |
| 3  |                              |
| 4  |                              |
| 5  |                              |

## Business name and call to action

| Field                                                  | Fill in |
| :----------------------------------------------------- | :------ |
| Business name (≤25 characters)                         |         |
| Call to action (leave blank for automated, or specify) |         |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)