> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Search copy template

> A blank fill-in template for responsive search ad copy: headlines, descriptions, display paths, and optional sitelink, callout, and structured snippet assets.

Fill in every field below before handing this off for setup.

## Setup

| Field                                             | Fill in |
| :------------------------------------------------ | :------ |
| Marketing campaign brief link                     |         |
| Creative brief link                               |         |
| Copy brief link                                   |         |
| [Campaign name](/campaign-naming-conventions)     |         |
| [Ad group name](/ad-set-group-naming-conventions) |         |
| Final URL                                         |         |

## Display path

Optional. Appears after the domain in the ad's display URL.

| Field                   | Fill in |
| :---------------------- | :------ |
| Path 1 (≤15 characters) |         |
| Path 2 (≤15 characters) |         |

## Headlines

Minimum 3, up to 15.

| #  | Headline (≤30 characters) |
| :- | :------------------------ |
| 1  |                           |
| 2  |                           |
| 3  |                           |
| 4  |                           |
| 5  |                           |
| 6  |                           |
| 7  |                           |
| 8  |                           |
| 9  |                           |
| 10 |                           |
| 11 |                           |
| 12 |                           |
| 13 |                           |
| 14 |                           |
| 15 |                           |

## Descriptions

Minimum 2, up to 4.

| #  | Description (≤90 characters) |
| :- | :--------------------------- |
| 1  |                              |
| 2  |                              |
| 3  |                              |
| 4  |                              |

## Sitelink assets (optional)

| #  | Sitelink text (≤25 characters) | Description line 1 (≤35 characters) | Description line 2 (≤35 characters) | Destination URL |
| :- | :----------------------------- | :---------------------------------- | :---------------------------------- | :-------------- |
| 1  |                                |                                     |                                     |                 |
| 2  |                                |                                     |                                     |                 |
| 3  |                                |                                     |                                     |                 |
| 4  |                                |                                     |                                     |                 |

## Callout assets (optional)

| #  | Callout text (≤25 characters) |
| :- | :---------------------------- |
| 1  |                               |
| 2  |                               |
| 3  |                               |
| 4  |                               |

## Structured snippet assets (optional)

| Header | Value 1 (≤25 characters) | Value 2 (≤25 characters) | Value 3 (≤25 characters) |
| :----- | :----------------------- | :----------------------- | :----------------------- |
|        |                          |                          |                          |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)