> ## Documentation Index > Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt > Use this file to discover all available pages before exploring further. # Template directory > Every Google template in one list: copy templates by campaign type, the search theme sheet, page and catalog feeds, and the audience file. Use it to find the right template without opening the Templates tab. A template is a blank sheet you copy and fill in. Everything on this page is one of those. The briefs and concepts pages at the bottom hold the reasoning behind what goes in them. Start from your campaign type. [Google](/google-home) maps each type to its copy template and creative specs in one table. ## Copy templates One filled template is one ad. Each holds the field structure and character limits for a single campaign type; the words come from the [copy brief](/copy-brief). | Campaign type | Template | | :-------------- | :---------------------------------------------------------------------- | | Search | [Google Search copy template](/google-search-copy-template) | | Performance Max | [Google Performance Max copy template](/google-pmax-copy-template) | | Demand Gen | [Google Demand Gen copy template](/google-demand-gen-copy-template) | | Display | [Google Display copy template](/google-display-copy-template) | | YouTube | [Google YouTube ad copy template](/google-youtube-copy-template) | | App | [Google App campaign copy template](/google-app-campaign-copy-template) | ## Search themes | Template | Use it for | | :----------------------------------------------------- | :--------------------------------------------------------------------------------------- | | [Search theme template](/google-search-theme-template) | One theme, which becomes one ad group. Copy it per theme once the reasoning is familiar. | Use the [search theme brief](/google-search-theme-brief) instead if you want the same structure with a concept review on every section, and file the finished sheet in the [search theme register](/google-search-theme-register). ## Feeds and data files | Feed | Template | | :------------------------------------------------------------------ | :-------------------------------------------------------------------------- | | Page feed, for Dynamic Search Ads and Performance Max landing pages | [Page feed CSV template (Google Ads)](/google-ads-page-feed-csv-template) | | Products, the foundation Merchant Center feed | [Product feed CSV](/google-merchant-center-product-csv-template) | | Local inventory, extends Products | [Local inventory CSV](/google-merchant-center-local-inventory-csv-template) | | Promotions, extends Products | [Promotions CSV](/google-merchant-center-promotions-csv-template) | | Vehicle ads | [Vehicle ads CSV](/google-merchant-center-vehicle-csv-template) | | Hotel properties, a separate Google product | [Hotel Center CSV](/google-hotel-center-csv-template) | Read [Google Merchant Center feed templates](/google-merchant-center-overview) before building any of the first four. Two of them do nothing without a primary Products feed in place. ## Audiences | Template | Use it for | | :------------------------------------------------------------------------------ | :-------------------------------------------------------------------------------------------------------------- | | [Customer profile CSV template (Google)](/customer-profile-csv-template-google) | Exporting a profile from the [library](/customer-profile-library-overview) into a Customer Match audience file. | ## Templates that apply on every platform | Template | Use it for | | :------------------------------------------------------------------------------------------------------------------------------------------------------------------ | :------------------------------------------------------------- | | [Angle template](/angle-template) | The angle a campaign argues, before any copy is written. | | [Landing page skeleton](/landing-page-skeleton) | The page the ads point at, block by block. | | [Copy templates](/copy-templates) | The index of every platform's copy templates, including these. | | [Flat file template](/flat-file-template) | The one spreadsheet every report reads from. | | [Weekly](/weekly-report-template), [monthly](/monthly-report-template), [quarterly](/quarterly-report-template), [annual](/annual-report-template) report templates | Reporting on what these campaigns did. | ## Not templates These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact: * [Google campaign brief](/google-campaign-brief) The campaign's decisions, fixed before anything is built. * [Google pre-launch checklist](/google-pre-launch-checklist) The last pass with the campaign built and paused. * [Google campaign process](/google-campaign-process) The order the work happens in. * [Creative specs](/google-pmax-creative-specs) Asset dimensions and file requirements, which a copy template doesn't carry. ## Related resources * [**Google**](/google-home) The platform home, with campaign type mapped to template. * [**Copy brief**](/copy-brief) The workbook every copy template is filled from. * [**Ad naming conventions**](/ad-name-conventions) How each filled template gets its ad name. * [**Copy drive**](/copy-drive) Where filled copy templates are filed.