> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Conversation ad copy template

> A blank fill-in template for LinkedIn Conversation ad copy: sender, intro message, and up to five branching call-to-action buttons.

Fill in every field below before handing this off for setup. Each button below can branch to its own follow-up message; note where each one leads.

## Setup

| Field                                           | Fill in |
| :---------------------------------------------- | :------ |
| Marketing campaign brief link                   |         |
| Creative brief link                             |         |
| Copy brief link                                 |         |
| [Campaign name](/campaign-naming-conventions)   |         |
| [Ad set name](/ad-set-group-naming-conventions) |         |
| Sender name (must be a real member)             |         |
| Banner creative (optional, 300×250)             |         |

## Intro message

| Intro message (≤500 characters) |
| :------------------------------ |
|                                 |

## Call-to-action buttons

Up to 5.

| #  | Button text (≤25 characters) | Leads to (message, URL, or lead form) |
| :- | :--------------------------- | :------------------------------------ |
| 1  |                              |                                       |
| 2  |                              |                                       |
| 3  |                              |                                       |
| 4  |                              |                                       |
| 5  |                              |                                       |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)