> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Message ad copy template

> A blank fill-in template for LinkedIn Message ad (Sponsored InMail) copy: sender, subject line, message body, and call to action.

Fill in every field below before handing this off for setup. Message ads send from a real LinkedIn member's profile, not a company page.

## Setup

| Field                                           | Fill in |
| :---------------------------------------------- | :------ |
| Marketing campaign brief link                   |         |
| Creative brief link                             |         |
| Copy brief link                                 |         |
| [Campaign name](/campaign-naming-conventions)   |         |
| [Ad set name](/ad-set-group-naming-conventions) |         |
| Destination URL                                 |         |

## Ad copy

| Field                                                | Fill in |
| :--------------------------------------------------- | :------ |
| Sender name (must be a real member)                  |         |
| Subject line (≤60 characters)                        |         |
| Message body (≤1,500 characters, including the link) |         |
| Call to action button text (≤20 characters)          |         |
| Banner creative (optional, 300×250)                  |         |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)