> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Template directory

> Every LinkedIn template in one list: the eight copy templates by ad format, plus the customer profile and company list files used for account-based targeting. Use it to find the right template without opening the Templates tab.

A template is a blank sheet you copy and fill in. Everything on this page is one of those. The briefs and concepts pages at the bottom hold the reasoning behind what goes in them.

## Copy templates

One filled template is one ad. Each holds the field structure and character limits for a single format; the words come from the [copy brief](/copy-brief).

| Format          | Template                                                                          |
| :-------------- | :-------------------------------------------------------------------------------- |
| Single image    | [LinkedIn Single Image ad copy template](/linkedin-single-image-copy-template)    |
| Video           | [LinkedIn Video ad copy template](/linkedin-video-copy-template)                  |
| Carousel        | [LinkedIn Carousel ad copy template](/linkedin-carousel-copy-template)            |
| Document        | [LinkedIn Document ad copy template](/linkedin-document-copy-template)            |
| Message ad      | [LinkedIn Message ad copy template](/linkedin-message-ad-copy-template)           |
| Conversation ad | [LinkedIn Conversation ad copy template](/linkedin-conversation-ad-copy-template) |
| Text ad         | [LinkedIn Text ad copy template](/linkedin-text-ad-copy-template)                 |
| Follower ad     | [LinkedIn Follower ad copy template](/linkedin-follower-ad-copy-template)         |

## Audiences and lists

| Template                                                                            | Use it for                                                                                                        |
| :---------------------------------------------------------------------------------- | :---------------------------------------------------------------------------------------------------------------- |
| [Customer profile CSV template (LinkedIn)](/customer-profile-csv-template-linkedin) | Exporting a profile from the [library](/customer-profile-library-overview) into a LinkedIn matched audience file. |
| [Company list CSV template](/linkedin-company-list-csv-template)                    | Account-based targeting from a named account list.                                                                |

## Templates that apply on every platform

| Template                                                                                                                                                            | Use it for                                                     |
| :------------------------------------------------------------------------------------------------------------------------------------------------------------------ | :------------------------------------------------------------- |
| [Angle template](/angle-template)                                                                                                                                   | The angle a campaign argues, before any copy is written.       |
| [Landing page skeleton](/landing-page-skeleton)                                                                                                                     | The page the ads point at, block by block.                     |
| [Copy templates](/copy-templates)                                                                                                                                   | The index of every platform's copy templates, including these. |
| [Flat file template](/flat-file-template)                                                                                                                           | The one spreadsheet every report reads from.                   |
| [Weekly](/weekly-report-template), [monthly](/monthly-report-template), [quarterly](/quarterly-report-template), [annual](/annual-report-template) report templates | Reporting on what these campaigns did.                         |

## Not templates

These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact:

* [LinkedIn campaign brief](/linkedin-campaign-brief) The campaign's decisions, fixed before anything is built.
* [LinkedIn pre-launch checklist](/linkedin-pre-launch-checklist) The last pass with the campaign built and paused.
* [LinkedIn campaign process](/linkedin-campaign-process) The order the work happens in.
* [LinkedIn creative specs](/linkedin-creative-specs) Dimensions, aspect ratios, and file requirements by format.

## Related resources

* [**LinkedIn**](/linked-in-home) The platform home.
* [**Copy brief**](/copy-brief) The workbook every copy template is filled from.
* [**Messaging**](/messaging) The audience variation matrix, for deciding what each buying-committee role hears first.
* [**Copy drive**](/copy-drive) Where filled copy templates are filed.