> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Product catalog CSV template (Meta)

> The column format and compliance rules for a Meta Commerce Manager product catalog feed, with a filled-in example row and links to Meta's official documentation. One of six catalog types; see the Meta Commerce catalog overview to pick the right one.

Use this template for a standard ecommerce product catalog: physical or digital products sold through Shops, Instagram Shopping, or catalog ads. If you're listing hotels, vehicles, flights, destinations, or real estate instead, see the [Meta Commerce catalog templates](/meta-commerce-overview) overview for the matching type.

<Note>
  This isn't legal advice. Confirm claims, pricing accuracy, and category eligibility with your legal or compliance team before publishing a catalog.
</Note>

## File format

* CSV, TSV, RSS XML, ATOM XML, or a Google Sheet. CSV is the simplest to build and edit by hand.
* One row per item, with a header row naming each column.
* A single catalog holds one item type only. Don't mix products with hotels, vehicles, or any other catalog type.
* Meta also supports JSON for programmatic uploads through the Marketing API's batch endpoints, but a hand-built or exported feed almost always uses CSV, TSV, or XML instead.

## Column template

| Column                                    | Required                                        | Example                                                                                                    |
| :---------------------------------------- | :---------------------------------------------- | :--------------------------------------------------------------------------------------------------------- |
| `id`                                      | Yes                                             | SKU\_10432                                                                                                 |
| `title`                                   | Yes                                             | Doughnut Labs Starter Mug                                                                                  |
| `description`                             | Yes                                             | Ceramic mug, 12oz, dishwasher safe                                                                         |
| `availability`                            | Yes                                             | in stock                                                                                                   |
| `condition`                               | Yes                                             | new                                                                                                        |
| `price`                                   | Yes                                             | 18.00 USD                                                                                                  |
| `link`                                    | Yes                                             | [https://doughnutlabs.example/products/starter-mug](https://doughnutlabs.example/products/starter-mug)     |
| `image_link`                              | Yes                                             | [https://doughnutlabs.example/images/starter-mug.jpg](https://doughnutlabs.example/images/starter-mug.jpg) |
| `brand`                                   | Yes, unless `mpn` or `gtin` is provided instead | Doughnut Labs                                                                                              |
| `gtin`                                    | Recommended                                     | 0012345678905                                                                                              |
| `mpn`                                     | Recommended if no `gtin`                        | DL-MUG-01                                                                                                  |
| `google_product_category`                 | Recommended                                     | Home & Garden > Kitchen & Dining > Tableware > Drinkware                                                   |
| `item_group_id`                           | Optional, groups variants                       | mug-starter                                                                                                |
| `sale_price`                              | Optional                                        | 14.00 USD                                                                                                  |
| `size` / `color` / `pattern` / `material` | Optional, apparel and similar                   | / / /                                                                                                      |

## Format rules

| Field                  | Rule                                                                                                                                      |
| :--------------------- | :---------------------------------------------------------------------------------------------------------------------------------------- |
| `availability`         | One of `in stock`, `out of stock`, `preorder`, or `available for order`, exactly as written.                                              |
| `condition`            | One of `new`, `refurbished`, or `used`.                                                                                                   |
| `price` / `sale_price` | Number plus a three-letter ISO 4217 currency code, space-separated: `18.00 USD`, not `$18.00`.                                            |
| `id`                   | A unique string up to 100 characters, stable across updates. Changing it drops the item's history and creates what looks like a new item. |
| `brand`, `gtin`, `mpn` | Provide at least one. If the item has a manufacturer GTIN, provide it; don't guess one if you're not sure it's correct.                   |

## Data and compliance rules

<Warning>
  * Meta prohibits fraudulent, misleading, or deceptive listings, and reviews for willful misrepresentation, exaggerated claims, and stolen or scammed payment flows.
  * Don't list non-physical items (services, subscriptions, digital-only products, rentals) in a Marketplace-facing product catalog; that inventory belongs in a different surface.
  * Keep pricing on the feed in sync with your actual checkout price. A mismatch is one of the most common causes of catalog items being disapproved.
  * Repeated or severe violations can restrict your ability to advertise across your whole Business Account, not just the one catalog.
</Warning>

## Official documentation

* [Catalog reference, Meta for Developers](https://developers.facebook.com/docs/marketing-api/catalog/reference/)
* [About Commerce Manager](https://www.facebook.com/business/help/2371372636254534)
* [Advertising Standards, Transparency Center](https://transparency.meta.com/policies/ad-standards/)
* [Fraud, scams and deceptive practices](https://transparency.meta.com/policies/ad-standards/fraud-scams/fraud-scams-deceptive-practices/)

## Related resources

* [Meta Commerce catalog templates](/meta-commerce-overview)
* [Hotel catalog CSV template (Meta)](/meta-commerce-hotel-csv-template)
* [Vehicle catalog CSV template (Meta)](/meta-commerce-vehicle-csv-template)
* [Product feed CSV template (Google Merchant Center)](/google-merchant-center-product-csv-template)