> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Lead ad copy template

> A blank fill-in template for Meta lead ad copy: the ad itself plus every screen of the Instant Form it opens — intro, questions, and thank you.

Fill in every field below before handing this off for setup. A lead ad has two layers of copy: the ad that appears in feed, and the Instant Form it opens.

## Setup

| Field                                           | Fill in |
| :---------------------------------------------- | :------ |
| Marketing campaign brief link                   |         |
| Creative brief link                             |         |
| Copy brief link                                 |         |
| [Campaign name](/campaign-naming-conventions)   |         |
| [Ad set name](/ad-set-group-naming-conventions) |         |

## Ad copy

| Field                                            | Fill in |
| :----------------------------------------------- | :------ |
| Primary text (≤125 characters before "See more") |         |
| Headline (≤40 characters)                        |         |
| Call to action button                            |         |

## Instant Form: intro

| Field                            | Fill in |
| :------------------------------- | :------ |
| Form name                        |         |
| Intro headline                   |         |
| Intro description / context copy |         |
| Privacy policy link              |         |

## Instant Form: questions

| #  | Question text | Field type |
| :- | :------------ | :--------- |
| 1  |               |            |
| 2  |               |            |
| 3  |               |            |

## Instant Form: thank you screen

| Field                 | Fill in |
| :-------------------- | :------ |
| Thank you headline    |         |
| Thank you description |         |
| Website button text   |         |
| Website button URL    |         |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)