> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Static/Video ad copy template

> A blank fill-in template for Meta single image and single video ad copy: primary text, headline, description, and call to action.

Fill in every field below before handing this off for setup. These fields are the same whether the creative is a static image or a video.

## Setup

| Field                                           | Fill in |
| :---------------------------------------------- | :------ |
| Marketing campaign brief link                   |         |
| Creative brief link                             |         |
| Copy brief link                                 |         |
| [Campaign name](/campaign-naming-conventions)   |         |
| [Ad set name](/ad-set-group-naming-conventions) |         |
| [Ad name](/ad-name-conventions)                 |         |
| Destination URL                                 |         |

## Ad copy

| Field                                                | Fill in |
| :--------------------------------------------------- | :------ |
| Primary text (≤125 characters before "See more")     |         |
| Headline (≤40 characters)                            |         |
| Description (≤30 characters, often hidden on mobile) |         |
| Call to action button                                |         |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)