> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Paid media onboarding

> What to review before you get access to paid ad accounts and start building campaigns.

Before requesting ad account access, review the shared conventions every paid campaign follows:

* [Naming conventions overview](/naming-conventions-overview), plus [campaign](/campaign-naming-conventions), [ad set / ad group / variant](/ad-set-group-naming-conventions), and [ad](/ad-name-conventions) naming conventions.
* [UTM standards](/utm-standards) for tagging links.
* [Customer profile naming conventions](/customer-profile-naming-conventions) and the [customer profile library](/customer-profile-library-overview).
* [Marketing campaign brief](/marketing-campaign-brief) and the [campaign brief process](/campaign-brief-process).

## Related resources

* [New member onboarding](/new-member-onboarding)
* [Naming conventions overview](/naming-conventions-overview)