> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Video Shopping ad copy template

> A blank fill-in template for TikTok Shop Video Shopping ad copy: ad text, product card, and call to action.

Fill in every field below before handing this off for setup. Video Shopping ads pin a product card from your TikTok Shop catalog to the bottom of the video, so most of the "copy" here is the catalog product name, not freeform text.

## Setup

| Field                                             | Fill in |
| :------------------------------------------------ | :------ |
| Marketing campaign brief link                     |         |
| Creative brief link                               |         |
| Copy brief link                                   |         |
| [Campaign name](/campaign-naming-conventions)     |         |
| [Ad group name](/ad-set-group-naming-conventions) |         |

## Ad copy

| Field                               | Fill in |
| :---------------------------------- | :------ |
| Ad text / caption (≤100 characters) |         |
| Display name (2–20 characters)      |         |
| Call to action button               |         |

## Product card

| Field                                             | Fill in |
| :------------------------------------------------ | :------ |
| Product name (≤18 characters recommended, 30 max) |         |
| Product link (TikTok Shop catalog)                |         |

## Related resources

* [Ad copy standards](/ad-copy-standards)
* [Ad name conventions](/ad-name-conventions)
* [Ad set / ad group / variant naming conventions](/ad-set-group-naming-conventions)
* [Creative brief](/creative-brief)
* [Marketing campaign brief](/marketing-campaign-brief)