> ## Documentation Index
> Fetch the complete documentation index at: https://docs.snowdoughnut.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Video drive

> Where finished video lives: platform cuts, master edits, source footage, and captions. How the folders are organized, how files are named, and what to check before pulling a cut.

The video drive holds finished video: the master edit, the platform-specific cuts made from it, the source footage, and the caption files.

Check here before briefing new video. Video is the most expensive creative to produce and the most reusable once made, so an existing cut, or a recut of an existing master, usually beats a new shoot.

<Note>
  Fill in the link, folder structure, and rows below with your own. Examples use **Doughnut Labs**, a SaaS company that sells disruptive Doughnut Technology.
</Note>

## Where it is

| Field                 | Fill in                                              |
| :-------------------- | :--------------------------------------------------- |
| Location              | *E.g. \[link]*                                       |
| Owner                 | *E.g. Marco Silva*                                   |
| Who has access        | *E.g. Marketing team, video editor, agency partners* |
| How to request access | *E.g. Ask the owner*                                 |

## What's in it

| Belongs here                 | Doesn't belong here                                              |
| :--------------------------- | :--------------------------------------------------------------- |
| Master edits                 | Static images, which go in the [creative drive](/creative-drive) |
| Platform cuts at each ratio  | Unreviewed rough cuts                                            |
| Source footage worth keeping | Screen recordings with no export                                 |
| Caption and subtitle files   | Scripts, which go in the [copy drive](/copy-drive)               |
| Thumbnails and end cards     |                                                                  |

## How it's organized

*Replace this structure with your own.*

```text theme={null}
video/
├── campaigns/
│   └── 2026-fresh-batch-trial/
│       ├── masters/
│       ├── cuts/
│       │   ├── 9x16/
│       │   ├── 1x1/
│       │   └── 16x9/
│       ├── captions/
│       └── source/
├── evergreen/
│   ├── product-demo/
│   ├── customer-stories/
│   └── founder-and-team/
└── archive/
```

Keeping masters, cuts, and source separate is what makes a recut cheap. A campaign folder with only finished cuts and no master means the next ratio needs a new edit from scratch.

## Naming

Every file follows the [file naming conventions](/file-naming-conventions). Video usually needs the format field and, when localized, the language field:

`VID_q3-launch-hero_16x9_en-CA_2027-09-15_v05_FINAL.mp4`

The descriptor should match the creative name used in the [ad naming conventions](/ad-name-conventions).

## Notable assets

*The first rows are examples. Delete them and fill in your own.*

| Asset                              | Descriptor            | Ratios available          | Owner              | Approved          |
| :--------------------------------- | :-------------------- | :------------------------ | :----------------- | :---------------- |
| *E.g. One-afternoon setup demo*    | *E.g.* `setup-demo`   | *E.g. 9:16, 1:1, 16:9*    | *E.g. Marco Silva* | *E.g. 2026-04-02* |
| *E.g. Customer story, RevOps lead* | *E.g.* `story-revops` | *E.g. 16:9, 9:16 cutdown* | *E.g. Marco Silva* | *E.g. 2026-01-20* |
| \[add row]                         |                       |                           |                    |                   |

## Before you pull a cut

* **Check the ratio exists.** A vertical cut made by cropping a 16:9 master is correctly framed but not full resolution. Export vertical from the master rather than upscaling a crop. See the [image and video specs](/image-and-video-specs).
* **Check captions exist.** Most viewers watch with sound off, and several platforms need a separate caption file rather than burned-in text.
* **Check the length against the placement.** Platform maximums differ, and a cut that fits one placement may need trimming for another.
* **Check usage rights.** Music licenses, creator agreements, and appearance releases all expire.

<Warning>
  Licensed music is the most common reason a video has to be pulled after it ran. Record the license and its expiry alongside the asset, and check it before reusing a cut on a new campaign or a new platform, since licenses are often scoped to one of each.
</Warning>

## Related resources

* [**Asset directory**](/asset-directory) Every location in one index.
* [**Creative drive**](/creative-drive) For static assets.
* [**File naming conventions**](/file-naming-conventions) The convention every file here follows.
* [**Image and video specs**](/image-and-video-specs) Ratios, lengths, and safe areas by platform.
* [**Creative brief process**](/creative-brief-process) How new video gets produced.