Campaign library overview

This library holds completed marketing campaign briefs and the platform campaign briefs underneath them, filed using campaign naming conventions once a campaign is planned and running. Use it to find how a past campaign was structured, what it targeted, and how it performed. Briefs are filed at launch rather than at close, so the next person building a campaign can see how the last one was structured while it is still running.

How it’s organized

The marketing campaign brief sits at the top. Each platform campaign brief it generates is filed in a folder for that platform.

campaigns/
└── 2026-fresh-batch-trial/
    ├── marketing-campaign-brief
    ├── meta/
    ├── google/
    ├── tiktok/
    ├── linkedin/
    ├── email/
    └── organic-social/

One marketing campaign usually generates several platform briefs. Keeping them in platform folders under their parent means you can read a campaign two ways: everything one campaign did, or everything one platform has been used for.

What gets filed here

Document	Filed as	Produced by
Marketing campaign brief	One per campaign, at the top level	Campaign brief process
Meta campaign brief	In the Meta folder	Launching a Meta campaign
Google campaign brief	In the Google folder	Launching a Google campaign
TikTok campaign brief	In the TikTok folder	Launching a TikTok campaign
LinkedIn campaign brief	In the LinkedIn folder	Launching a LinkedIn campaign
Email campaign brief	In the Email folder	Launching an email campaign
Organic social post brief	In the Organic social folder	Publishing an organic social post

Cancelled campaigns are filed too, with a short note on why they stopped. The targeting, creative, and structure decisions in them usually get reused.

What doesn’t get filed here

Document	Goes in
Creative briefs	Creative brief library
Copy briefs	Copy brief library
Article briefs	Article brief library
Experiment reviews	Experiment learning library
Finished creative and copy	The creative, video, and copy drives

Marketing campaign brief and the campaign brief process
Campaign naming conventions
File naming conventions
Asset directory Every asset location in one index.

​How it’s organized

​What gets filed here

​What doesn’t get filed here

​Related resources

How it’s organized

What gets filed here

What doesn’t get filed here

Related resources