Launching a campaign
1
Follow the process
Launching a Meta campaign covers campaign, ad set, and ad, and lists every input that has to exist first.
2
Fill in the brief
The Meta campaign brief fixes objective, conversion action, budget, bid strategy, attribution, and structure.
3
Check before you spend
The Meta pre-launch checklist is the last pass with the campaign built and paused.
Creative specifications
- Meta creative specs Dimensions, aspect ratios, safe zones, and file requirements by placement.
- Image and video specs The cross-platform reference, if you’re producing one asset for several channels.
Copy templates
Each template holds the character limits and field structure for one format. The strategy comes from the copy brief. Every Meta template, including the catalog feeds below, is listed in the template directory.Audiences and catalogs
- Customer profile CSV Export a profile from the library into a Meta audience file.
- Meta Commerce Catalog feed templates for product, hotel, flight, vehicle, destination, and home listing.