Creative drive

The creative drive holds finished, approved static creative: images, static ads, display banners, social graphics, and illustrations. Check here before briefing new creative. An approved asset that already fits, or crops to fit, skips both production time and review.

Fill in the link, folder structure, and rows below with your own. Examples use Doughnut Labs, a SaaS company that sells disruptive Doughnut Technology.

Where it is

Field	Fill in
Location	E.g. [link]
Owner	E.g. Marco Silva
Who has access	E.g. Marketing team, agency partners
How to request access	E.g. Ask the owner

What’s in it

Finished, approved static assets only. Drafts stay in the project folder they were made in.

Belongs here	Doesn’t belong here
Approved static ads, all ratios	Work in progress and unreviewed drafts
Approved images and photography	Video files, which go in the video drive
Display banners at fixed sizes	Logos and brand marks, which go in brand assets
Diagrams, charts, and illustrations	Raw camera files with no export
Source files for approved assets	Copy documents, which go in the copy drive

How it’s organized

Replace this structure with your own.

creative/
├── campaigns/
│   └── 2026-fresh-batch-trial/
│       ├── meta/
│       ├── google/
│       └── source/
├── evergreen/
│   ├── product-shots/
│   ├── team-and-office/
│   └── diagrams/
└── archive/

Campaign folders hold work made for one campaign. Evergreen holds assets that outlive any single campaign and get reused. Archive holds superseded assets kept for record.

Naming

Every file follows the file naming conventions. For a static ad, that means the asset type, descriptor, dimensions, date, version, and status: AD_q3-launch-hero_300x250_2027-09-15_v02_APPR.jpg The descriptor should match the creative name used in the ad naming conventions, so an ad in a report can be traced to the file that produced it.

Notable assets

The first rows are examples. Delete them and fill in your own.

Asset	Descriptor	Where it’s used	Owner	Approved
E.g. Setup timeline graphic	E.g. `setup-timeline`	E.g. Fresh Batch paid social, organic carousel	E.g. Marco Silva	E.g. 2026-04-02
E.g. Product screenshot set	E.g. `product-dashboard`	E.g. All landing pages, Google PMax	E.g. Marco Silva	E.g. 2026-02-14
[add row]

Before you pull an asset

Check the status field in the file name. A v05 and an APPR file can both exist, and the newest version is not always the approved one.
Check the ratio against the placement. See the image and video specs. A crop is a reframe, not a resolution gain.
Check any usage limits. Licensed stock, a customer logo, or a person’s likeness may have an expiry or a restricted scope. Note these in the row above.

Model releases, stock licenses, and customer logo permissions expire. An asset that was cleared for one campaign is not automatically cleared for the next one. Record the limit alongside the asset rather than relying on someone remembering it.

Asset directory Every location in one index.
Video drive For moving-image assets.
File naming conventions The convention every file here follows.
Creative brief process How a new asset gets produced.
Image and video specs The ratios and sizes each platform needs.

Experiment Learning Library

Weekly Reports

Monthly Reports

Quarterly Reports

Yearly Reports

Customer Profile Library

Campaigns Library

Event Library

Creative Brief Library

Article Library

Landing Page Library

Asset Directories

Copy Brief Library

Where it is

What’s in it

How it’s organized

Naming

Notable assets

Before you pull an asset

​Where it is

​What’s in it

​How it’s organized

​Naming

​Notable assets

​Before you pull an asset

​Related resources

Where it is

What’s in it

How it’s organized

Naming

Notable assets

Before you pull an asset

Related resources