Video drive

The video drive holds finished video: the master edit, the platform-specific cuts made from it, the source footage, and the caption files. Check here before briefing new video. Video is the most expensive creative to produce and the most reusable once made, so an existing cut, or a recut of an existing master, usually beats a new shoot.

Fill in the link, folder structure, and rows below with your own. Examples use Doughnut Labs, a SaaS company that sells disruptive Doughnut Technology.

Where it is

Field	Fill in
Location	E.g. [link]
Owner	E.g. Marco Silva
Who has access	E.g. Marketing team, video editor, agency partners
How to request access	E.g. Ask the owner

What’s in it

Belongs here	Doesn’t belong here
Master edits	Static images, which go in the creative drive
Platform cuts at each ratio	Unreviewed rough cuts
Source footage worth keeping	Screen recordings with no export
Caption and subtitle files	Scripts, which go in the copy drive
Thumbnails and end cards

How it’s organized

Replace this structure with your own.

video/
├── campaigns/
│   └── 2026-fresh-batch-trial/
│       ├── masters/
│       ├── cuts/
│       │   ├── 9x16/
│       │   ├── 1x1/
│       │   └── 16x9/
│       ├── captions/
│       └── source/
├── evergreen/
│   ├── product-demo/
│   ├── customer-stories/
│   └── founder-and-team/
└── archive/

Keeping masters, cuts, and source separate is what makes a recut cheap. A campaign folder with only finished cuts and no master means the next ratio needs a new edit from scratch.

Naming

Every file follows the file naming conventions. Video usually needs the format field and, when localized, the language field: VID_q3-launch-hero_16x9_en-CA_2027-09-15_v05_FINAL.mp4 The descriptor should match the creative name used in the ad naming conventions.

Notable assets

The first rows are examples. Delete them and fill in your own.

Asset	Descriptor	Ratios available	Owner	Approved
E.g. One-afternoon setup demo	E.g. `setup-demo`	E.g. 9:16, 1:1, 16:9	E.g. Marco Silva	E.g. 2026-04-02
E.g. Customer story, RevOps lead	E.g. `story-revops`	E.g. 16:9, 9:16 cutdown	E.g. Marco Silva	E.g. 2026-01-20
[add row]

Before you pull a cut

Check the ratio exists. A vertical cut made by cropping a 16:9 master is correctly framed but not full resolution. Export vertical from the master rather than upscaling a crop. See the image and video specs.
Check captions exist. Most viewers watch with sound off, and several platforms need a separate caption file rather than burned-in text.
Check the length against the placement. Platform maximums differ, and a cut that fits one placement may need trimming for another.
Check usage rights. Music licenses, creator agreements, and appearance releases all expire.

Licensed music is the most common reason a video has to be pulled after it ran. Record the license and its expiry alongside the asset, and check it before reusing a cut on a new campaign or a new platform, since licenses are often scoped to one of each.

Asset directory Every location in one index.
Creative drive For static assets.
File naming conventions The convention every file here follows.
Image and video specs Ratios, lengths, and safe areas by platform.
Creative brief process How new video gets produced.

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Asset Directories

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Where it is

What’s in it

How it’s organized

Naming

Notable assets

Before you pull a cut

​Where it is

​What’s in it

​How it’s organized

​Naming

​Notable assets

​Before you pull a cut

​Related resources

Where it is

What’s in it

How it’s organized

Naming

Notable assets

Before you pull a cut

Related resources