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Use this template to format a customer profile segment for upload to LinkedIn Campaign Manager as a Matched Audiences contact list. Name the file using the customer profile naming conventions. For account-level targeting by company instead of by person, use the company list CSV template instead.
This isn’t legal advice. Confirm data rights, consent, and current policy requirements with your legal or privacy team before uploading customer data to any ad platform.
Start from LinkedIn’s own downloadable template inside Campaign Manager (Account Assets > Matched Audiences > Upload list), rather than building the header row by hand. LinkedIn rejects an upload if a header has been changed or removed, and the exact header text can shift between template revisions.

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File format

  • CSV only.
  • At least 300 rows to upload. LinkedIn recommends 10,000 or more contacts, since only a portion of any list typically matches to a real LinkedIn member, and a campaign needs at least 300 matched members before it can serve.
  • Maximum file size 20MB, or 300,000 rows.
  • Matching can take up to 48 hours.

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Column template

Every row needs at least one matchable identifier: an email address, or a first name and last name pair, or a mobile device ID. Leave any other column blank rather than deleting it.

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Format rules

  • Email can be uploaded as plain text or pre-hashed with SHA-256.
  • Don’t rename, reorder, or remove any header from LinkedIn’s downloaded template, even for a column you’re leaving blank for every row.

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Data and compliance rules

  • You, the advertiser, are the data controller. LinkedIn processes the contact details you upload, but you’re responsible for having a lawful basis, consent or legitimate interest, to use each person’s data for ad targeting.
  • Your privacy policy needs to disclose that you share personal data with LinkedIn for advertising, and you need to be able to honor deletion and opt-out requests.
  • If the list includes EU or UK contacts, keep a record of the lawful basis for that list as part of your GDPR records of processing.

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Official documentation

Last modified on July 27, 2026