LinkedIn Conversation ad copy template

Fill in every field below before handing this off for setup. Each button below can branch to its own follow-up message; note where each one leads.

Setup

Field	Fill in
Marketing campaign brief link
Creative brief link
Copy brief link
Campaign name
Ad set name
Sender name (must be a real member)
Banner creative (optional, 300×250)

Copy these across from the angle brief for the angle this ad executes. They are what the copy below has to deliver.

Field	Fill in
Angle name and short form
Angle type
The proposition, in one sentence
Hook this ad uses
What this angle must not claim

A hook written fresh here belongs back in the angle’s brief once it is approved, so the next writer starts from it rather than reinventing it.

Intro message (≤500 characters)

Up to 5.

#	Button text (≤25 characters)	Leads to (message, URL, or lead form)
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Last modified on August 13, 2026