LinkedIn Follower ad copy template - Snow Doughnut

Fill in every field below before handing this off for setup. LinkedIn automatically personalizes the ad with each viewer’s profile photo; the headline and description below are the fixed text around it.

Setup

Field	Fill in
Marketing campaign brief link
Creative brief link
Copy brief link
Campaign name
Ad set name
Company Page link

Angle

Copy these across from the angle brief for the angle this ad executes. They are what the copy below has to deliver.

Field	Fill in
Angle name and short form
Angle type
The proposition, in one sentence
Hook this ad uses
What this angle must not claim

A hook written fresh here belongs back in the angle’s brief once it is approved, so the next writer starts from it rather than reinventing it.

Ad copy

Field	Fill in
Headline (≤50 characters)
Description
Call to action button (Follow)

Last modified on August 13, 2026