Copy templates
One filled template is one send. It holds the field structure and character guidance; the words come from the copy brief.
One template covers both a broadcast and a step in an automated sequence, because the fields are the same either way. What changes is the trigger, which the email campaign brief records.
Templates that apply on every platform
Not templates
These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact:- Email campaign brief Send type, conversion action, segment, content, send settings, and deliverability.
- Email pre-send checklist The last pass. Email is the one channel with no pause button.
- Email campaign process The order the work happens in.
- Email creative specs Image dimensions and file requirements for a send.
Related resources
- Email The channel home.
- Copy brief The workbook the copy template is filled from.
- UTM standards Tagging links so sends appear in reporting.
- Copy drive Where filled copy templates are filed.