Launching a campaign
1
Follow the process
Launching a TikTok campaign covers campaign, ad group, and ad, and lists every input that has to exist first.
2
Fill in the brief
The TikTok campaign brief fixes objective, optimization event, budget, bid strategy, structure, and creative volume.
3
Check before you spend
The TikTok pre-launch checklist is the last pass with the campaign built and paused.
Creative specifications
- TikTok creative specs Dimensions, safe zones, video length, and file requirements.
- Image and video specs The cross-platform reference.
Copy templates
Each template holds the character limits and field structure for one format. The strategy comes from the copy brief.Audiences
- Customer profile CSV Export a profile from the library into a TikTok audience file.
Shared standards that apply here
Spark ads run through a creator’s own account, so the brand’s logo and visual rules apply differently than they do to an in-feed ad you produced. Record which rules relax in the third-party section of logo usage.