Launching a campaign
1
Follow the process
Launching a TikTok campaign covers campaign, ad group, and ad, and lists every input that has to exist first.
2
Fill in the brief
The TikTok campaign brief fixes objective, optimization event, budget, bid strategy, structure, and creative volume.
3
Check before you spend
The TikTok pre-launch checklist is the last pass with the campaign built and paused.
Creative specifications
- TikTok creative specs Dimensions, safe zones, video length, and file requirements.
- Image and video specs The cross-platform reference.
Copy templates
Each template holds the character limits and field structure for one format. The strategy comes from the copy brief. Every TikTok template, including the audience file below, is listed in the template directory.Audiences
- Customer profile CSV Export a profile from the library into a TikTok audience file.
Shared standards that apply here
Spark ads run through a creator’s own account, so the brand’s logo and visual rules apply differently than they do to an in-feed ad you produced. Record which rules relax in the third-party section of logo usage.