TikTok pre-launch checklist

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Brief and inputs

• The TikTok campaign brief is complete and every linked document resolves.
• The parent marketing campaign brief lists TikTok in its channels table with a budget line.
• Every customer profile targeted is linked from the library.
• The number of creative variants at launch matches the brief.
• Copy is approved and sits within the limits in the TikTok copy template for this format.

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Tracking

• The TikTok pixel is firing, verified in Events Manager.
• The Events API is connected and firing, not just the pixel.
• The optimization event matches a row in the event tracking plan by name.
• Every destination URL carries UTMs built to the standard.
• Clicking each ad’s URL lands on a live page with no redirect chain.

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Naming

• Campaign name matches the campaign naming conventions.
• Every ad group name matches the ad set / ad group / variant conventions.
• Every ad name matches the ad naming conventions.
• Any value not already in a naming dictionary has been added to the convention page.
• If the campaign carries a test, the experiment ID is appended at the level the hypothesis targets.

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Settings

• Objective matches the brief, and the billing method it implies is understood.
• Budget level, type, and amount match the brief.
• Bid strategy and cost cap value match the brief.
• Daily budget is at least 50 times the bid where cost cap is in use.
• Placements match the brief.
• Flight dates are set and the end date is correct.

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Creative

• Every video is built at 1080 × 1920, not cropped from a horizontal or square master.
• Logos, captions, and calls to action sit clear of the interface, checked against the current TikTok safe area template.
• Each variant has a distinct hook rather than the same opening with a different edit.
• Video plays correctly with sound on, since TikTok plays with audio by default.
• Every ad has been previewed on a real device, not only in the desktop preview.

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Spark Ads

• Authorization code received for every Spark Ad.
• Expiry date recorded in the brief, and it falls after the campaign end date.
• The underlying organic post is live and will stay live for the flight.
• Any creator agreement covering usage is signed and recorded.

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Landing page

• The page is live and appears in the landing page library.
• The page opens for cold traffic rather than assuming intent.
• The page’s conversion action fires, confirmed with a test submission.
• The page loads correctly on mobile.

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Sign-off

• Approvals recorded, per the approval process, including any legal or brand review the work needed.
• The owner has confirmed the build against the brief.
• Launch date and mid-flight review date are recorded in the brief.

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Related resources

• Launching a TikTok campaign The process this checklist closes out.
• TikTok campaign brief What the build is checked against.
• Campaign QA checklist The pass to run once the campaign is live.
• TikTok creative specs