Before you start
The path
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1. Read the concepts once
SEO and GEO concepts covers why articles are structured the way they are, for both search results and model-generated answers. Article brief concepts covers why articles are briefed separately from campaign copy.
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2. Confirm the article belongs
Check it maps to an authority area and isn’t already covered. See article library overview.
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3. Fill in the article brief
Work through the article brief: the question it answers, what new information it carries, who it’s for, and the section structure.Full detail: article process.
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4. Gather the proof
An article that restates what already ranks has no reason to exist. Record where each claim comes from as you go.
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5. File the brief and draft
Save the brief to the article brief library, then draft in the article writing template. Structure follows article standards: each section answers its own heading, so it survives being pulled out on its own.
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6. Brief any creative
Diagrams, screenshots and images go through a creative brief. See brief creative.
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7. Check before publishing
Run the article pre-publish checklist, then the GEO checklist.
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8. Publish and register
Record it in the hero article register or supporting article register, with its review date. Link it from related articles and from the library.
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9. Set the review date
Articles decay without announcing it. The article maintenance process covers the review cycle, and the article update checklist covers what to check when the date comes up.
What you should have at the end
- A brief in the article brief library.
- A published article registered as hero or supporting, with a review date.
- Internal links both to and from related articles.
Related resources
- Article brief The workbook.
- Article process The detailed process.
- Article standards How an article is structured.
- SEO and GEO concepts Why it’s structured that way.
- Article maintenance process What happens after publishing.
- Article best practices What makes an article worth publishing.