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Every figure on this page comes from Google’s own specification pages, checked 28 July 2026. Sources are listed at the bottom.
Responsive display ads are asset-based. You supply headlines, descriptions, images, and logos; Google assembles them into layouts across the Display Network. You are designing components, not a finished banner.

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Image assets

The square recommendation here is 600 × 600, not the 1200 × 1200 that Performance Max recommends. If you reuse one asset library across both, export the square at 1200 × 1200 — it satisfies both, since it clears the display minimum comfortably.

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Video assets

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Text assets

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How display differs from Performance Max

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Working notes

  • Design for unknown crops. Your assets are recombined into many layouts and sizes. Anything near an edge is at risk; centre the logo and focal subject.
  • Avoid baked-in text. Google adds its own headline and description. Text burned into the image competes with them and often reads as clutter at small sizes.
  • Supply both required ratios properly. Uploading only 1.91:1 leaves Google to crop a square itself, usually badly.

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Sources

All checked 28 July 2026:
Last modified on August 6, 2026