Copy templates
One filled template is one ad. Each holds the field structure and character limits for a single campaign type; the words come from the copy brief.Search themes
Use the search theme brief instead if you want the same structure with a concept review on every section, and file the finished sheet in the search theme register.
Feeds and data files
Read Google Merchant Center feed templates before building any of the first four. Two of them do nothing without a primary Products feed in place.
Audiences
Templates that apply on every platform
Not templates
These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact:- Google campaign brief The campaign’s decisions, fixed before anything is built.
- Google pre-launch checklist The last pass with the campaign built and paused.
- Google campaign process The order the work happens in.
- Creative specs Asset dimensions and file requirements, which a copy template doesn’t carry.
Related resources
- Google The platform home, with campaign type mapped to template.
- Copy brief The workbook every copy template is filled from.
- Ad naming conventions How each filled template gets its ad name.
- Copy drive Where filled copy templates are filed.