Publishing a post
1
Follow the process
Publishing an organic social post covers a single post and a recurring series.
2
Fill in the brief
The organic social post brief records what the post is for, the hook, the creative, and what it links to.
3
Check before you publish
The pre-publish checklist covers alt text, captions, link tagging, and approvals.
What’s different about organic
Voice drift is the real risk. Nobody sets out to sound different; it happens one unreviewed post at a time. The tone-by-channel matrix in brand voice and tone is where a team decides how much personality organic gets, so the answer exists before someone has to improvise it.
What governs a post
Tagging organic links
Any link in a bio, a post, or a story needs tagging from UTM standards, or the traffic lands in reporting as direct and the channel looks like it does nothing.Content calendar
Posts are planned in the content calendar, which lives in your scheduling tool or database and is linked from that page rather than held here.- Content calendar The standard: where it lives, the columns, the statuses.
- Planning the content calendar The recurring session that fills it, and how content is sequenced around a campaign flight.
- Content calendar concepts Why a row records what it is anchored to, not just a date.
Related resources
- Template directory Every organic social template in one list.
- Write copy The path for writing a post.
- Write an article For long-form content.
- Organic social copy template Caption limits and link placement per platform.
- Organic social creative specs The grid crop and the organic-only constraints.
- Content calendar Where posts are planned.