Copy templates
One filled template is one post. It holds the field structure and limits; the words come from the copy brief.
One template covers every platform, because the fields are the same and only the limits change. It carries the caption, hashtag, and alt text ceilings per platform, the truncation point that matters more than the ceiling, and which link placements are actually clickable where.
Planning
Templates that apply on every platform
Not templates
These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact:- Organic social post brief What the post is for, the hook, the creative, and what it links to.
- Pre-publish checklist Alt text, captions, link tagging, and approvals.
- Organic social post process The order the work happens in, for a single post and a recurring series.
- Organic social creative specs The grid crop and the organic-only constraints.
Related resources
- Organic social The channel home.
- Brand voice and tone Section A, which decides how much personality organic gets.
- Messaging The message pillar every calendar row references.
- UTM standards Tagging bio, post, and story links.