Copy templates
One filled template is one ad. Each holds the field structure and character limits for a single format; the words come from the copy brief.A Spark ad runs through a creator’s own account, so the brand rules that govern an in-feed ad you produced apply differently. Check the third-party section of logo usage before filling that template.
Audiences
Templates that apply on every platform
Not templates
These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact:- TikTok campaign brief The campaign’s decisions, fixed before anything is built.
- TikTok pre-launch checklist The last pass with the campaign built and paused.
- TikTok campaign process The order the work happens in.
- TikTok creative specs Dimensions, safe zones, video length, and file requirements.
Related resources
- TikTok The platform home.
- Copy brief The workbook every copy template is filled from.
- Ad naming conventions How each filled template gets its ad name.
- Copy drive Where filled copy templates are filed.