Launching a campaign
1
Follow the process
Launching a LinkedIn campaign covers campaign group, campaign, and ad, and lists every input that has to exist first.
2
Fill in the brief
The LinkedIn campaign brief fixes objective, conversion action, budget, bid strategy, audience, and format.
3
Check before you spend
The LinkedIn pre-launch checklist is the last pass with the campaign built and paused.
Creative specifications
- LinkedIn creative specs Dimensions, aspect ratios, and file requirements by format.
- Image and video specs The cross-platform reference.
Copy templates
Each template holds the character limits and field structure for one format. The strategy comes from the copy brief. Every LinkedIn template, including the audience files below, is listed in the template directory.Audiences
- Customer profile CSV Export a profile from the library into a LinkedIn audience file.
- Company list CSV Account-based targeting from a named account list.
Shared standards that apply here
B2B buying involves several people with different concerns. The audience variation matrix in messaging is where you decide what each of them hears first.
Related resources
- Template directory Every LinkedIn template in one list.
- Naming conventions overview
- UTM standards
- Single Image ad copy template
- Video ad copy template
- Carousel ad copy template
- Document ad copy template
- Message ad copy template
- Conversation ad copy template
- Text ad copy template
- Follower ad copy template