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Fill in every field below before handing this off for setup. A lead ad has two layers of copy: the ad that appears in feed, and the Instant Form it opens.

Setup

Angle

Copy these across from the angle brief for the angle this ad executes. They are what the copy below has to deliver.
A hook written fresh here belongs back in the angle’s brief once it is approved, so the next writer starts from it rather than reinventing it.

Ad copy

Instant Form: intro

Instant Form: questions

Instant Form: thank you screen

Last modified on August 13, 2026