Copy templates
One filled template is one ad. Each holds the field structure and character limits for a single format; the words come from the copy brief.Catalog feeds
Read Meta Commerce catalog templates first to confirm which catalog type your inventory belongs to. The type sets the required fields, and changing it later means rebuilding the feed.
Audiences
Templates that apply on every platform
Not templates
These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact:- Meta campaign brief The campaign’s decisions, fixed before anything is built.
- Meta pre-launch checklist The last pass with the campaign built and paused.
- Meta campaign process The order the work happens in.
- Meta creative specs Dimensions, safe zones, and file requirements by placement.
Related resources
- Meta The platform home.
- Copy brief The workbook every copy template is filled from.
- Ad naming conventions How each filled template gets its ad name.
- Copy drive Where filled copy templates are filed.