Meta Collection copy template

Fill in every field below before handing this off for setup.

Setup

Field	Fill in
Marketing campaign brief link
Creative brief link
Copy brief link
Campaign name
Ad set name
Destination URL

Ad copy

Field	Fill in
Primary text (≤125 characters before “See more”)
Headline (≤40 characters)
Call to action button

Instant Experience

The collection opens into an Instant Experience. Link the built Instant Experience or its own creative brief rather than redescribing its layout here.

Field	Fill in
Instant Experience link
Instant Experience creative brief link

Ad copy standards
Ad name conventions
Ad set / ad group / variant naming conventions
Creative brief
Marketing campaign brief

Last modified on July 23, 2026

Meta Static/Video ad copy template

Meta Lead ad copy template

General

Email

Meta

Google

TikTok

LinkedIn

Meta Collection copy template

Setup

Ad copy

Instant Experience

​Setup

​Ad copy

​Instant Experience

​Related resources

Setup

Ad copy

Instant Experience

Related resources