Meta Static/Video ad copy template

Fill in every field below before handing this off for setup. These fields are the same whether the creative is a static image or a video.

Setup

Field	Fill in
Marketing campaign brief link
Creative brief link
Copy brief link
Campaign name
Ad set name
Ad name
Destination URL

Field	Fill in
Primary text (≤125 characters before “See more”)
Headline (≤40 characters)
Description (≤30 characters, often hidden on mobile)
Call to action button

Last modified on July 23, 2026