Start here
1
Understand how search and answer engines pick sources
Read SEO and GEO concepts. It covers why a capped set of maintained articles beats a large library of thin ones.
2
Agree your authority areas
Work through the exercise in the article library overview as a team, before briefing any hero article.
3
Brief, write, publish, maintain
Follow the article process, then the maintenance process.
Concepts
- SEO and GEO concepts How generative engines pick sources, topical and entity authority, the new information test, and the hero article model.
- Article brief concepts The reasoning behind each section of the brief.
Briefs, templates, and standards
- Article brief The fill-in workbook for a single article.
- Article writing template Where the article is drafted, with its publishing metadata.
- Article standards Heading hierarchy, length, structure ratios, slugs, metadata, links, schema, and dates.
- Template directory Every template and register an article passes through.
Processes
- Creating an article Brief to published, registered page.
- Maintaining the article library The recurring review cycle.
Checklists
- Pre-publish checklist The general quality pass.
- GEO checklist The citability pass.
- Article update checklist The pass for an article being refreshed.
Registers and library
- Article library overview Hero and supporting tiers, the authority test, naming, and cadence.
- Hero article register The capped set of 20.
- Supporting article register Everything else.
- Article brief library Where completed briefs are filed.
Related resources
- Template directory Every SEO template in one list.
- Write an article The full path from idea to registered article.
- Website and landing pages
- Creative brief process For any chart, diagram, or photography an article needs.
- Customer profile library