Article templates
The template holds the draft. What the draft has to obey (heading hierarchy, length, structure ratios, slugs, metadata, links, schema, and dates) lives in article standards, so the numbers stay in one place.
Registers
A register is a table you add a row to. Templates and registers both get filled in as part of publishing an article.Templates that apply on every platform
An article and a landing page are different things and use different templates. An article exists to be found by someone searching; a landing page exists to produce one action from traffic you paid to send. If the page has to rank, it’s an article.
Not templates
These get filled in too. They hold the decisions and the checks, and the templates above hold the finished artifact:- Article brief The workbook for a single article, filled before drafting.
- Article standards The rules the draft has to meet.
- Pre-publish checklist The general quality pass.
- GEO checklist The citability pass.
- Article update checklist The pass for an article being refreshed.
Related resources
- SEO The channel home.
- Article process Brief to published, registered page.
- Article library overview Hero and supporting tiers, and the authority test.
- SEO and GEO concepts How generative engines pick sources.