- Naming conventions overview, plus campaign, ad set / ad group / variant, and ad naming conventions.
- UTM standards for tagging links.
- Customer profile naming conventions and the customer profile library.
- Marketing campaign brief and the campaign brief process.
Onbaording
Paid media onboarding
What to review before you get access to paid ad accounts and start building campaigns.
Before requesting ad account access, review the shared conventions every paid campaign follows:
Last modified on July 21, 2026