1
1. Naming
Read the naming conventions overview, then the three that apply to every build: campaign, ad set, ad group and variant, and ad.Names are set at build time. Renaming later breaks the join between platform spend and analytics.
2
2. Tracking
Read UTM parameters for what the tags do, then the team’s UTM standards for the actual allowed values. The
utm_campaign value has to match the campaign name.3
3. Who you're targeting
Read customer profile naming conventions and browse the customer profile library. Campaigns target a profile that already exists, by name.
4
4. How a campaign gets briefed
Read the marketing campaign brief and the campaign brief process. No campaign is built without a brief.
What’s expected every time
Your first campaign
Follow make a campaign end to end. It sequences all of the above and tells you where each output gets saved.Related resources
- Make a campaign The full path.
- New member onboarding The general induction.
- Naming conventions overview How the conventions relate.
- Set up tracking If tracking isn’t in place yet.
Get the complete Marketing OS
Refer 3 friends and every workbook, brief, and checklist here arrives as one connected Notion system.
Have us run it for you
We install this system inside your team and run your paid media against it.