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Use this template to show in-store stock and pricing for products you already sell online. Every row has to match a product id that’s already in your primary Products feed; this feed extends that one rather than replacing it. See the Google Merchant Center feed templates overview if you haven’t set up the primary feed yet.
This isn’t legal advice. Confirm pricing accuracy with your legal or compliance team before publishing.

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File format

  • CSV, TSV, or XML, one row per product per store location.
  • Requires a linked, active primary Products feed; this feed won’t work on its own.

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Column template

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Format rules

  • id has to match an item already present in the linked primary feed exactly; a local inventory row with no matching primary feed item is ignored.
  • availability uses this feed’s own value set: in_stock, limited_availability, on_display_to_order, or out_of_stock, which is a different set of values than the Products feed’s availability attribute uses.
  • store_code needs to match the store codes registered in your Business Profile / store locations, not an internal-only code nobody else recognizes.

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Data and compliance rules

  • In-store price and stock need to reflect reality at each specific location. Showing an item as available when a specific store is sold out is the same category of misrepresentation issue as an inaccurate online price, and can affect account standing the same way.
  • Because this feed is location-specific, keep it on a fresher update cycle than a slower-moving primary feed; stale local stock data is a common source of a poor in-store pickup experience.

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Official documentation

Last modified on August 6, 2026