Google Performance Max copy template

Fill in every field below before handing this off for setup. Performance Max campaigns don’t use ad groups — copy is organized into asset groups instead.

Setup

Field	Fill in
Marketing campaign brief link
Creative brief link
Copy brief link
Campaign name
Asset group name
Final URL

Headlines

Minimum 3, up to 15. Include at least one headline of 15 characters or fewer — some placements are too small to fit a 30-character headline.

#	Headline (≤30 characters)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Long headlines

Minimum 1, up to 5.

#	Long headline (≤90 characters)
1
2
3
4
5

Descriptions

Minimum 3, up to 5.

#	Description (≤90 characters)
1
2
3
4
5

Business name and call to action

Field	Fill in
Business name (≤25 characters)
Call to action (leave blank for automated, or specify)

Ad copy standards
Ad name conventions
Ad set / ad group / variant naming conventions
Creative brief
Marketing campaign brief

Last modified on July 23, 2026

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General

Email

Meta

Google

TikTok

LinkedIn

Google Performance Max copy template

Setup

Headlines

Long headlines

Descriptions

Business name and call to action

​Setup

​Headlines

​Long headlines

​Descriptions

​Business name and call to action

​Related resources

Setup

Headlines

Long headlines

Descriptions

Business name and call to action

Related resources