Fill in every field below before handing this off for setup. Performance Max campaigns don’t use ad groups. Copy is organized into asset groups instead.
Setup
Angle
Copy these across from the angle brief for the angle this ad executes. They are what the copy below has to deliver.
A hook written fresh here belongs back in the angle’s brief once it is approved, so the next writer starts from it rather than reinventing it.
Headlines
Minimum 3, up to 15. Include at least one headline of 15 characters or fewer, since some placements are too small to fit a 30-character headline.
Long headlines
Minimum 1, up to 5.
Descriptions
Minimum 3, up to 5.
Business name and call to action
