Google YouTube ad copy template - Snow Doughnut

Fill in every field below before handing this off for setup. These fields apply across skippable in-stream, non-skippable in-stream, bumper, and in-feed video ads. What changes between those formats is video length, not the copy fields below. See image and video specs for length limits by format.

Setup

Field	Fill in
Marketing campaign brief link
Creative brief link
Copy brief link
Campaign name
Ad group name
Video asset (YouTube URL)
Final URL
Display URL

Angle

Copy these across from the angle brief for the angle this ad executes. They are what the copy below has to deliver.

Field	Fill in
Angle name and short form
Angle type
The proposition, in one sentence
Hook this ad uses
What this angle must not claim

A hook written fresh here belongs back in the angle’s brief once it is approved, so the next writer starts from it rather than reinventing it.

Ad copy

Field	Fill in
Headline (≤15 characters)
Long headline (≤90 characters, in-feed placements)
Description line 1 (≤35 characters)
Description line 2 (≤35 characters)
Companion banner headline (≤15 characters)
Call to action button text (≤10 characters)

Last modified on August 13, 2026